--- title: "Radar de Mercado 2026: IA e Dados aplicados ao Marketing" description: Solicite o Radar de Mercado 2026 sobre IA e Dados aplicados ao Marketing e fique por dentro de todas as tendências para o ano. image: https://conteudo.alura.com.br/hubfs/radar_shareimage.png --- ![](https://conteudo.alura.com.br/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Logoipsum.svg) - PRODUCT ## Product at a glance Short description of what this tab menu is about ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack - PRODUCT ## Product at a glance Short description of what this tab menu is about ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack - PRODUCT ## Product at a glance Short description of what this tab menu is about ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack - PRODUCT ## Product at a glance Short description of what this tab menu is about ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack ### Platform Feature flags, rollouts, and A/B tests for developers powered by Full Stack SIGN IN GET A DEMO ![opinionbox](https://conteudo.alura.com.br/hs-fs/hubfs/opinionbox.png?width=300&name=opinionbox.png "opinionbox") \[DOWNLOAD GRATUITO\] ## O novo marketing é tech    Mais de 15 páginas de insigths estratégicos que te ajudam a se posicionar no mercado [QUERO SER PROTAGONISTA](https://conteudo.alura.com.br/radar-de-mercado-marketing#form) [QUERO SER PROTAGONISTA](https://conteudo.alura.com.br/radar-de-mercado-marketing#form) ![mockup radar de mercado](https://conteudo.alura.com.br/hubfs/mockup%20radar%20de%20mercado.png "mockup radar de mercado") Baixe gratuitamente o Radar de Mercado do Marketing 2026  #### ![nivel basico](https://conteudo.alura.com.br/hs-fs/hubfs/nivel%20basico.png?width=133&height=133&name=nivel%20basico.png) #### 61% ainda estão no nível básico  #### **![tech](https://conteudo.alura.com.br/hs-fs/hubfs/tech.png?width=133&height=133&name=tech.png)** #### 70% dizem que tech limita carreira #### **![uso de ia](https://conteudo.alura.com.br/hs-fs/hubfs/uso%20de%20ia.png?width=130&height=130&name=uso%20de%20ia.png)** #### **71% já usam IA no trabalho** ![downloadedImage (3)](https://conteudo.alura.com.br/hs-fs/hubfs/downloadedImage%20(3).png?width=1024&height=1024&name=downloadedImage%20(3).png "downloadedImage (3)") Você se reconhece em algum desses cenários? ⇒ Você usa IA no marketing, mas sente que poderia **extrair muito mais** dela. ⇒ Você **depende de outras áreas** para acessar dados ou implementar automações. ⇒ Você aprende ferramentas por vídeos soltos ou **tentativa e erro.** ⇒ Você sente que o mercado está **evoluindo mais rápido** do que você consegue acompanhar. Se alguma dessas situações parece familiar, este material foi feito para você. [QUERO O MATERIAL GRATUITO](https://conteudo.alura.com.br/radar-de-mercado-marketing#form) ## O que você vai encontrar nesse material gratuito: ![grafico-3](https://conteudo.alura.com.br/hs-fs/hubfs/grafico-3.png?width=110&name=grafico-3.png "grafico-3") **Panorama real do marketing em 2026** Dados sobre como profissionais estão lidando com IA, dados e automação. ![lampada-1](https://conteudo.alura.com.br/hs-fs/hubfs/lampada-1.png?width=100&name=lampada-1.png "lampada-1") Como a Inteligência Artificial está sendo usada hoje E por que a maioria dos profissionais de marketing ainda a utiliza de forma superficial. ![pessoa](https://conteudo.alura.com.br/hs-fs/hubfs/pessoa.png?width=100&name=pessoa.png "pessoa") Os maiores desafios dos profissionais  Falta de conhecimento técnico, dificuldade de integrar ferramentas e não saber por onde começar. [QUERO RECEBER O RADAR](https://conteudo.alura.com.br/radar-de-mercado-marketing#form) ## Material produzido pela Alura em parceria com a Opinion Box. ![Logo\_Alura\_Light](https://conteudo.alura.com.br/hs-fs/hubfs/Logo_Alura_Light.png?width=100&height=46&name=Logo_Alura_Light.png "Logo_Alura_Light") © 2020 Company All rights reserved Privacy Policy